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Australian broadcaster Nine in Google media deal as new laws near | Media News

Google reportedly agrees to pay Nine more than $23m a year for its media products in the latest of such deals as Parliament prepares content fee laws.

Publisher and broadcaster Nine Entertainment Co Holdings Ltd has agreed on a content-licencing deal with Google, according to one of its newspapers, the second large Australian media outlet to strike a deal with the internet giant.

The Alphabet Inc-owned company agreed to pay Nine more than 30 million Australian dollars ($23m) a year for its content, the Sydney Morning Herald reported on Wednesday, citing “industry sources”. The deal would be formally signed in the next two weeks, the newspaper said. A Nine spokeswoman declined to comment to the Reuters news agency.

A Google spokesman also declined to comment.

Nine would be the second major Australian media company to reach an agreement with Google just as the country’s parliament prepares to pass laws giving the government power to set Google’s content fees.

On Monday, Nine’s rival Seven West Media Ltd said it had reached a deal that local media reported would also involve the US company paying it 30 million Australian dollars ($23m) a year.

The Australian federal government has said it still plans to put the laws, which effectively force Google and social media giant Facebook Inc to strike deals with media companies or have fees set for them, to a vote in the coming weeks.

Several smaller Australian media firms and Reuters news agency signed up to have their content on Google’s Showcase news platform [File: Elijah Nouvelage/AFP]

Seven smaller media companies, specialist websites and a regional paper have signed deals to have their content appear on Google’s Showcase news platform last year, but the country’s main metro outlets failed to reach agreements.

Several large domestic media players, including the local arm of billionaire media mogul Rupert Murdoch’s News Corp, which owns two-thirds of Australian newspapers, have yet to announce Google deals. A News Corp spokesman was not immediately available for comment on Wednesday, Reuters reported.

Media outlets around the world are trying to find a way to compensate for a slump in advertising revenue, traditionally their main source of income, which has resulted in widespread closures.

In January, Reuters, a division of Thomson Reuters Corp, struck a deal with Google to be the first global news provider to appear on Google News Showcase.



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